Before You Sell: What Every CEO Needs to Know

Offer Valid: 12/08/2025 - 12/31/2026
The Key Drivers to Maximize Valuation, Exit Readiness, and Navigate the Sales Process
John walks CEOs, CFOs, and owners through the critical insights buyers use to evaluate a company, the hidden risks that quietly reduce valuation, and the concrete steps leaders can take now to strengthen their financial, operational, and strategic position long before entering the market.



Key Audience Takeaways

  • Most common reasons companies sell below potential value

  • Key drivers behind valuation and risk assessment - and why two companies with identical EBITDA can sell for dramatically different multiples

  • Exit Readiness Scorecard that helps CEOs assess exit readiness

  • The 8 Phases of the M&A Sales Process and how to leverage them at each stage

  • Avoiding the Top 10 Deal Killers


By the end of this keynote, CEOs will know exactly what drives valuation and how buyers assess their business. They’ll leave with a clear roadmap, the insight to avoid the pitfalls that kill deals and the key steps to achieve maximum value during a successful exit.

This Member To Member Resource is promoted by Auburn Hills Chamber of Commerce.